Positive brand exposure in relevant publications
Freelance SEO and Digital PR Consultant
In today’s integrated digital landscape, SEO and PR are more closely aligned than ever. Historically, PR and SEO were seen as distinct marketing tactics with little overlap. Traditional PR relied on offline techniques, while SEO has always been digital. However, this distinction is now obsolete.
With the rise of content marketing and changes to Google’s algorithm, PR and SEO teams are increasingly collaborating.
How did it happen?
Just think about it on the most basic level.
At its core, obtaining links from high-quality, relevant websites remains a crucial SEO ranking factor. To rank highly on Google, you need to create and share insightful, appealing content that attracts links from reputable sites.
The Synergy of SEO and PR
Quality links and content are the glue binding SEO and PR. When combined, they can:
- Drive more organic traffic
- Improve search rankings
- Enhance reputation
- Build trust and authority
- Increase brand equity
- Expand your reach
- Boost sales
I can help you effectively deploy an SEO digital PR strategy for maximum success.
What I Offer?
I provide a fully customizable white hat link-building service using digital PR strategies to earn high-value coverage and links from top-tier media and news websites. My goal is to establish a backlink acquisition strategy that enhances organic search visibility, aligned with your business objectives. You set the budget, and I charge only for results.
Additional SEO Consultation: I also offer deeper-level on-page and off-page SEO consultation, including:
Keyword research, Competitive & Share of Voice Analysis
Involves conducting detailed research and discovering actual search terms that people enter into search engines with the ultimate goal of optimizing content around those words/phrases (so that we can start ranking for those terms in search engines.) Ultimately, you want to move up in ranks for the keywords that you are targeting. For example: CTR at position 1 is 27%, position 2 is 15%, position 3 is 9% and it drops to 1% for position 10. Source.
Content strategy
The insight we will get from the keyword research will help inform your content strategy, as well as your larger marketing strategy. An SEO content strategy is about knowing your expertise in your industry and understanding your audience. It’s about tying this knowledge into your content to make it irresistible to your readers and to search engines. With a sound content strategy, you will get the right content, to the right people, in the right place, at the right time.
On-page optimization
Includes optimizing individual web pages in order to improve its position and earn more relevant organic traffic in search engines. Examples of this include measures to optimize your site structure, content, HTML source code, or improve the meta description and title tags.
Off-page
Off-page SEO goes beyond just link building. Many activities that don’t result in a standard link on other sites are important for off-page optimization. Examples of off-page factors include backlink analysis, link clean-up, and disavowing spammy sites that are associated with your site.
Technical Audits
Includes improving the technical aspects of your website and making your site faster, easier to crawl and understandable for search engines
Why me?
I support SEO and PR objectives in a cost-effective and scalable way. From strategy to execution, my digital campaigns focus on link acquisition from high-quality websites. For example, I built 50 high-quality links for a tech company, moving their ranking for the keyword ‘used phones’ from page 5 to page 1, with a monthly search volume of 14,100.
I align digital PR with your business objectives
- PR-led, Google-safe link placements
- Technical SEO and Digital PR expertise
- Focus on business KPIs and objectives, driving growth
- High-value, content-oriented coverage
- Payment on success model (only for successful placements)
- PR-led, Google-safe link placements
Business Benefits
Your business can benefit from my services through:
Increased traffic and visitors
Improved search rankings and visibility
Safe, scalable link-building strategies
How it Works?
We will discuss your link-building campaign to develop a customized approach aligned with your goals and market position. Based on our communication, research, and analysis, I’ll develop your custom link-building strategy.
Link Building
Gather link opportunities based on brand guidelines.
Review & Approval
You approve or decline the backlink opportunities.
Outreach
I reach out to approved publishers and secure links.
Tracking
All approvals and outreach are tracked in a shared document.
Who Am I?
My clients call me a “unicorn” – a unique blend of SEO and PR expertise. Based in New York, I’ve worked with clients worldwide across various industries, from financial services to to cannabidiol providers.
I specialize in off-page SEO strategy, focusing on manual link building to improve search traffic and rankings. With a Communications Degree from Rutgers University and 10+ years of agency experience, I bring a wealth of knowledge, values, and ethics to help your business succeed.
Success
My clients are regularly featured in diverse publications.
Want To Learn More?
Let’s get on a 15-minute call and see if there is a fit!
Click the button below,
Fill up the form and pick the best time for a call!
Contact me:
mashal @ mashmarketing.digital
